How Universal Paints increased its efficiency by 50% with the ByDesign collaboration platform

Universal Paints 4

We are a dedicated team of experts within the specialist fields we operate, focusing on Small to Medium Enterprise. We provide POWERFUL, industrial reach marketing solutions with automation being the feature character. Professional marketing and automation tools are no longer reserved for the deep pockets of corporates. With us, the playing fields have been tipped in favour of SME’s… FASTER, CHEAPER, BETTER, with emphasis on “BETTER”

50%

20

10

freed up time

regular clients they keep in touch with

team memebers

50%

freed up time

20

regular clients they keep in touch with

10

team memebers

Background

We are a dedicated team of experts within the specialist fields we operate, focusing on Small to Medium Enterprise. We provide POWERFUL, industrial reach marketing solutions with automation being the feature character. Professional marketing and automation tools are no longer reserved for the deep pockets of corporates. With us, the playing fields have been tipped in favour of SME’s… FASTER, CHEAPER, BETTER, with emphasis on “BETTER”

Team standing by a wall

Optimized workflow with “big picture” focus

One of their team members recommended PromoRepublic. It took one demo to convince Nicole and Jason that PromoRepublic was the solution to all their challenges: a workspace where they could collaborate as a team, create and schedule content easily; all wrapped up in a user-friendly interface. Since Hometown Design Studio opted in with PromoRepublic, they’ve managed to cut down at least 50% of their time on social media management giving them more time to do what they do best. Now Nicole and Jason spend more time planning and being proactive rather than putting out fires.

What ByDesign did for us is that we automated the process; we were able to get social media in one place and make it less clumsy and manual.

Nicole Bews and Jason Holicky, co-owners of the Hometown Green Beetle Branding

Universal Paints 5

On-brand content creation made easier

As social media managers, keeping your clients’ branding cohesive throughout every platform is key. With the PromoRepublic platform, once you onboard a new client, you can upload all branding assets in one place providing quick access to files for every team member. It makes it easy for content management and eliminates the need for searching through multiple folders to find the right logo or design element. Since logo development is a part of the Hometown Design Studio service, they may have 6 versions of a logo but when they get to social media, they only want one or two of those versions to be used.

Shared space where all the magic happens

Green Beetle Branding improved their collaboration ten-fold with the My Ideas functionality. The copywriting team and designers now have a platform where they can work on the same piece of content, get it proofread and approved by Nicole and immediately schedule the post in the calendar. Another best practice the team shared is using My Ideas for storing evergreen posts or repurposed content.

“The beauty of My Ideas library is that it’s very flexible and multifunctional. You can use it however you see fit. So, for example, if a retail client promotes a gift card and we create a post about it, we keep a copy in My Ideas so that we can just grab that one and use it later. It’s sort of that desktop or that whiteboard space where it’s flexible because it’s fairly simple.”

Universal Paints 6
Universal Paints 7

Data driven social media management

Nicole and Jason believe that the things you measure influence the decisions you make. So providing relevant, up to date reports for their client is something they benefit from:

“The analytics are fantastic. We use them to review the previous month and see what type of posts and what scheduling times worked best. Then we can use that information to plan the next month’s content. It also helps to pinpoint which channels are doing well and which may either not be the right fit or need some work. It’s much easier for clients to understand our goals, see the progress and the next steps that have to be made.”

Be the next Network Explosion success story!

© 2022 All Rights Reserved. Network Explosion