While brick-and-mortar stores may not offer the endless selection of online, often it’s the experience of walking through the aisles, touching and handling products that will seal the deal, where a digital rendition isn’t going to cut it.
Good news for brick-and-mortar businesses is that it’s estimated that 61% of consumers shop in-store, compared to 31% who choose online. Also, 40% of shoppers spend more than planned while shopping in physical stores, while only 25% of shoppers do so online.
Attractive storefronts and point-of-purchase displays can strongly influence impulse purchases and are harder to disregard than online ads. Also, one of the key factors for in-store shopping is that customers receive the merchandise immediately.
Let’s face it too, sometimes, just being seen in the establishment is good enough for a Social Media selfie, think Fifth Avenue and other notables…